Know your customers better than your competitors do. If your target feels you genuinely understand them and their needs and you can put forward a solution that reflects that, they’ll choose you over the competition… possibly even at a higher price point. Research backs this up. Nearly 64% of B2B buyers report that they appreciate hearing from a salesperson who provides knowledge or insight about their business. Use the research techniques above in combination with your initial conversations to create a better buyer experience and move prospects down the funnel.

Now that you have these new ideas, make sure you’re delivering the right message at the right time. At each stage of the buying process, your prospect has needs and wants. Beyond the content itself, consider frequency and method of contact. Creating a cadence with defined stages allows teams to almost effortlessly keep track of pipeline stages. Work smarter, not harder. In the end, it provides a better experience for your buyer (and you!).

Let us know if we can help you build and design your new sales process with our sales accelerator programs, schedule a free consultation here.

#salestips #beecoreblog