#8. Write solid sales emails

Technology has evolved, but has your approach to your sales pipeline? This list of 10 Tips for Building a Strong Sales Pipeline includes ...

Technology has evolved, but has your approach to your sales pipeline? This list of 10 Tips for Building a Strong Sales Pipeline includes modern approaches and shows you how to apply technology to update a few classics that never go out of style.

 

#8. Write solid sales emails

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Email open rates were as high as 85% to 95% in the early days of email. According to MailChimp, today it’s just above 20%. Improve your open rate by grabbing attention early. Here are a few ideas:

  • Try using a social proof in the subject line: “50,000 CMOs are improving their open rates with…”
  • Use a creative, personalized subject line. If you share an alma mater, you might write the following: “128 Days Until Yellow Jacket Football”
  • Keep it concise, conversational, and get to the point (see #9 below)

 

 

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