Rejection and How To Bounce Back From Them
February 16, 2022
Rejection is no stranger to all industries, but when it comes to lead generation and cold outreach, it really is a big part of the job. Tenacity and resilience are key skills required to excel in sales, but also necessary to deal with the day-to-day of a highly competitive environment. Keep reading as we shed light on the not-so-glamourous parts of the job and how the BeeCore team works to overcome them.
1. Keep moving and maintain momentum
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Being a seasoned salesperson, Founder and CEO of Ben Bagg has all the tools and skills to succeed in sales. But even this cannot protect him from rejection altogether. Instead, he changed his perception of rejection. By detaching himself from the outcome, Ben is able to remain (mostly) unaffected by rejection. Through years and years of doing sales and facing rejection, Ben learned that the best counter to rejection is simply maintaining momentum.
“Keep your momentum; you are in control of your own thoughts and feelings. Just because a lead doesn’t want to talk to you or is not interested, does not mean there is anything wrong with you. My recommendation is to push through and remove yourself from the outcome. The only way to do this is to be repetitive, do more, and maintain momentum. But you have to go through pain to get to the other side”.
2. Remember there are other fish in the pond
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Reuben Tor was a Sales Development Representative and a Pod Leader before transitioning to BeeCore's Business Development Manager. His new role is much more strategic and tactical; the stakes are higher and therefore, so is the cost of each rejection.
“The role has more psychology involved since I'm "selling" BeeCore instead of just booking a meeting. More nerves involved as well. I’m definitely still learning but what I've noticed so far is that rejection and objections often revolve around time, money and whether or not a product or service is relevant to a lea—it’s not personal. My view is that for every prospect that rejects, there are 10 more out there who will accept, and so that is what I focus on.”
3. Focus on the end goal
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Although she is not a Sales Development Representative, Marketing and Communications Manager, Stephanie Boey experiences rejection all the same. “I sell ideas, concepts and creative collaterals with the end goal of achieving a numerical target. And the thing about ideas and creative concepts is that there is no right or wrong answer from the get-go, it is highly subjective—and is essentially an opinion. Pitching a subjective idea to achieve an objective goal is scary. And when it comes to rejection, it really is part of the process. I don’t see it as a dead end, rather as an obstacle to work around, and a way to exercise my creativity once again to find a solution around that ‘No’, with the end game in mind”
Rejection may not look the same to everyone; each person experiences and faces it in a unique fashion. As long as you view rejection as an opportunity to do and achieve something greater, you will be well on your way to mastering the art of dealing with it. As Ben eloquently puts it, “detach yourself from the outcome.”
Rejection manifests differently in various ways. What does rejection look like to you and how do you cope with it? Tell us in the comments below!
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